The whole tradition of whining in the forums after you take a beating is getting a little old.
Folks, sometimes you're going to lose. Sometimes the enemy is going to bring the wrath of god down on your fleet, nail your collective ass to the wall, burn the remains and dance on the ashes. It's never an happy occasion, but it's going to happen.
Sometimes you get the bear, and sometimes the bear gets you.
It doesn't matter whether or not they pwned your sorry ass "fairly". It doesn't matter if you were outnumbered 500 to 1, if they brought half of nullsec to the fight, hired Pandemic Legion's Supercapital Fleet using RMT cash, infiltrated your coms and fleet channels with spies, lagged the system, and SirMolle showed up at the last minute with all of IT Alliance in tow solely for the purpose of whoring killmails and making you look bad. Doesn't matter. At the end of the day, you lost. They won.
Now man up.
There's no such thing as e-honor. Don't even start with me on e-honor. In nullsec you go out there and do your level best to defeat the enemy. You reach deep into your bag of dirty tricks and, even before the first shot is fired, make sure that your guys have every advantage you can give them. E-honor was invented by nasty men like me to keep idealistic rubes like you from developing your own bag of dirty tricks. This isn't Camelot in space. This is nullsec. Leave your moral outrage, your righteous indignation in highsec - or go join CVA.
If your side loses, your enemy is going to take to the forums and trumpet their win. They are going to call you names. They are going to laugh about how you got yourselves owned. They're going to play psyops games, try to get into your heads and under your skin which, immediately after you've taken a drubbing, is not to hard to do.
Do not respond with a bunch of cry-posts about how they didn't win "fairly" (see above), or excuses for your loss. It doesn't matter if your FC was wild-eyed drunk, taking spousal aggro, screaming at his/her kids between calling primaries and bitten by a K-9 dog while being dragged off by the police at the onset of the battle. Your side lost. Cry-posts do nothing but make your side look even more pathetic. Let alliance leadership handle the forum responses. If you can't control your post-loss impulse to whine, stay out of the forums.
The best response to a loss is to look honestly at why you lost and take steps to make sure you don't lose the same way twice. Be ruthless. Look at what your side did wrong as well as what their side did right. Don't waste time blathering on about how you had the moral high ground. Find and fix your weaknesses. Find and exploit the enemy's. Next time, it's the bear's turn to get got. Winning, after all, is the best revenge.